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Documentation Index

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If you’re not running ads: feel free to skip this. I want to talk about something most advertisers don’t know about or use yet. The topic: UTM. When you want to see which ads are generating purchases, you’d go to the Ads Manager dashboard. Right? Moving on… But sometimes the people who want to see which ads are converting aren’t just the advertiser.
  • The person who made the ad image wants to see it too.
  • The person who wrote the ad copy wants to see it too.
  • The person who built the landing page wants to see it too.
So what’s the easiest way to do that?

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Use UTM!

  • You’ll be able to see which ads generated purchases directly in each order’s details.
  • So the person who made the ad copy, ad image, ad video, landing page, or even the CS — they can all see it too.
  • Even the advertiser can check directly from their phone (via Scalev). No need to open the Ads Manager dashboard at all.

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How to Set Up UTM

You can Google it. But since most of the guides are in English… Here’s the simplest way (for those running Meta Ads): Step #1:
  • In your running ad…
  • In the website URL field…
  • AFTER the URL of your landing page…
  • Add this text: ?utm_source=FacebookAds&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}
Lacak Iklan Utm 1 Min Example:
  • The original URL is: https://kelaskonversi.com/kk-premium/
  • After adding the UTM attributes, it becomes: https://kelaskonversi.com/kk-premium/?utm_source=FacebookAds&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}
Step #2:
  • Click “Preview URL”.
  • If it still leads to the intended landing page: you’re good. The ad is ready to publish ✅
  • If it redirects to an error page, something went wrong in step #1.

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What Happens Next

For every order generated by your ad… In the UTM section… you’ll see the details. The details include: which campaign, which placement, and which ad. Lacak Iklan Utm 2 Min