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Documentation Index

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Gross Revenue = The final invoice amount paid by the customer Net Revenue = Product price minus product discount minus unique code Adjusted Gross = Product price minus product discount minus unique code minus shipping discount Example case: Agus checks out and buys a physical product — 1 plain t-shirt at Rp100,000 with a Rp15,000 discount and Rp25,000 shipping. Agus gets a Rp5,000 shipping discount, then chooses a Virtual Account (VA) for payment with a 5% VA fee. So: Product price Rp100,000
Product discount -Rp15,000
Unique code -Rp321
Shipping discount -Rp5,000
Shipping Rp25,000 Subtotal Rp104,679
VA transaction fee (5%) Rp5,233 Total Rp109,912 From Agus’s transaction, the purchase event values are:

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Gross Revenue

Rp100,000 - Rp15,000 - Rp321 - Rp5,000 + Rp25,000 + Rp5,233 So: Gross Revenue = Rp109,912 ← The purchase event value sent to Meta.

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Net Revenue

Rp100,000 - Rp15,000 - Rp321 So: Net Revenue = Rp84,679 ← The purchase event value sent to Meta.

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Adjusted Gross Revenue

Rp100,000 - Rp15,000 - Rp321 - Rp5,000 So: Adjusted Gross Revenue = Rp79,679 ← The purchase event value sent to Meta. Another example: Surti from Aceh checks out and buys 2 units of a skincare product at Rp150,000 each. Surti gets a free shipping promo for all of Indonesia. Lucy from Jayapura also checks out and buys the same skincare product as Surti, but buys 3 units. Lucy also gets the free shipping promo for all of Indonesia. The packages are shipped from Bandung via Ninja Express to each buyer’s address. Surti and Lucy choose Virtual Account as their payment method with a 5% fee per transaction. So: Surti’s order Product price Rp150,000 (×2) Rp300,000
Product discount Rp0
Unique code -Rp150
Shipping discount -Rp113,000
Shipping per package Rp56,500 (×2) Subtotal Rp186,850
VA transaction fee (5%) Rp9,342 Total Rp196,192 Surti’s order purchase event values: Gross Revenue: Rp300,000 - Rp0 - Rp150 - Rp113,000 - Rp0 - Rp9,342 = Rp177,508
Net Revenue: Rp300,000 - Rp0 - Rp150 = Rp299,850
Adjusted Gross: Rp300,000 - Rp0 - Rp150 - Rp113,000 = Rp186,850 Lucy’s order Product price Rp150,000 (×3) Rp450,000
Product discount Rp0
Unique code -Rp550
Shipping discount -Rp313,500
Shipping per package Rp104,500 (×3) Subtotal Rp135,950
VA transaction fee (5%) Rp6,797 Total Rp142,747 Lucy’s order purchase event values: Gross Revenue: Rp450,000 - Rp0 - Rp550 - Rp313,500 - Rp0 - Rp6,797 = Rp135,950
Net Revenue: Rp450,000 - Rp0 - Rp550 = Rp449,450
Adjusted Gross: Rp450,000 - Rp0 - Rp550 - Rp313,500 = Rp135,950 The bold numbers above are the purchase event values that will be sent from Scalev to Meta. That’s the difference between Gross Revenue, Net Revenue, and Adjusted Revenue found in the Trigger Event Purchase settings in Scalev. You can choose whichever of the 3 purchase event value options best fits your business.